The following post has been brought to you by the lovely and talented Kikita (who is still practicing her cooking skills).
There are perks to being Mami's "driver/photographer." I get to see and do a lot of cool things.
I'm sure Mami has every intention of sharing with you the fantastic experience that came from being invited to a fresh & easy event at Sur la Table in the Los Angeles Farmer's Market.
So I'd just like to tell you about my "after-adventures." I like the sound of it, don't you?
Well, so we had an awesome time during the event and I realized that I have not one, not two, but THREE (YES! THREE!) fresh & easy stores near my house! I had been operating under a common misconception that this fresh & easy market was super "chi chi" and on the expensive side so I had never bothered to go and check it out, but after meeting some of their people I decided to check the place out for myself.
What I found when I walked inside was a smallish grocery store that was well-lit and already pleasant to be in. I got the feeling that I was going to enjoy this shopping trip.
I admit, I had it in for them. I was looking for them to fail me. I went in with a list of stuff I needed to make a big Cuban dinner (you know, rice, beans, & maybe boliche). Boy was I in for a surprise!
Not only did they have everything I was looking for, they also had . . . *drum roll, please* . . . CAFE BUSTELO!! That was the moment when I decided I would be shopping there from now on!
As if them having Bustelo was not enough of a reason already, I found the ultimate reason for continuing to shop there . . .
When I saw that they carried their own brand of Dulce De Leche Ice Cream I swear I heard a choir of angels singing. And then there was one more extra fun thing that this wonderful fresh & easy place offered me . . . a childhood dream.
Ok, so I have a bit of a confession. As a kid, I totally thought it would be fun to work in a grocery store and scan people's groceries. Once I realized that I was destined to become a golden goddess I put aside my childhood dream, but the fresh & easy people made it happen for me via "Self-Checkout."
Yes, I AM aware that other major chains offer this luxury, but if I am given the option for a bit of social interaction, I'll take it (translation: I'm kind of freaked out about doing the self-check-out when there are perfectly able bodied checkers right there).
The deal with the fresh & easy is that there is no option. You are on your own.
What is even MORE fun is that while you're busy focused on living a childhood dream (oh, come on, admit it, you always wanted to do it too!) a person will magically appear and bag your groceries for you!
And these same magic people help you to buy the alcohol that they sell there (sorry kids! no sneaking through!) . . . just beer and wine, so you won't be making mojitos without a stop at the liquor store, but I think it's a small price to pay for the fresh & easy shopping experience.
Go! Find a store near you and just check it out. I promise you'll like it! =D
UPDATE: I realize that many of you East Coasters probably do not have a local fresh & easy anywhere near you. What's cool is that you can send them a suggestion for where to open a store. Do it. Be the change you want to see!
IMAGINE: A fresh & easy HIALEAH! ;-)